Executive Programme in
Brand Management
Build the capabilities to become a Brand & Product Manager and make smarter brand, product and marketing decisions in an increasingly digital and AI-driven marketplace.
Learn Brand Management fundamentals alongside New-Age Branding approaches shaping today's rapidly evolving marketplace.
Our programme is designed for professionals looking to build strong brands that stand out, strengthen their positioning, and gain brand management capabilities.
The programme, now running its fifth batch, brings together professionals from diverse sectors and combines foundational brand management principles with contemporary approaches to branding, digital marketing, content, AI and consumer analytics.
Learn how strategic thinking, consumer understanding, innovation and technology come together to create sustainable brand value.
Develop a strong foundation in brand management while exploring the tools, technologies and consumer shifts shaping the future of branding.
Build distinctive brand identities, positioning and propositions.
Understand how changing consumer behaviour is reshaping brand building.
Build brands across increasingly digital-first consumer journeys.
Explore how AI is changing content, insights, personalisation and marketing decisions.
Understand the role of content and social platforms in contemporary brand building.
Translate consumer and market data into stronger brand and marketing decisions.
An experiential learning journey designed to connect frameworks with real-world branding challenges.
Learn from leading experts from IIT Delhi and industry through interactive sessions, cases and discussions.
Apply branding concepts to real-world business challenges with mentorship from industry leaders.
Experience an immersive learning day at IIT Delhi and connect with fellow participants.
Explore contemporary brand launches, repositioning, portfolio decisions and emerging branding challenges.
A glimpse into workshops, classroom interactions, industry sessions and campus experiences from past batches.
Explore practical challenges faced by brands across industries and stages of growth.
Explore how new brands are conceived, positioned and brought to market.
Understand how established brands can evolve with changing markets and consumers.
Connect brand decisions with product strategy, differentiation and growth.
Understand the distinctive principles behind premium and luxury brand building.
Explore brand architecture and portfolio strategy across multiple brands.
Learn how brands create relevance and differentiation in crowded markets.
Gain diverse perspectives across sectors, business models and consumer categories.
Relevant for marketing professionals, aspiring Brand & Product Managers, fashion and retail professionals, entrepreneurs, business owners and next-generation leaders of family businesses seeking to launch, reposition, modernise and grow stronger brands.
The programme is especially relevant for professionals looking to deepen their understanding of brand strategy, product decisions, digital marketing, AI-enabled marketing and contemporary consumer behaviour.
Professor and Former Head, Department of Management Studies, IIT Delhi
Leading academician with 20+ years of experience and expertise in Branding and MarketingKnow more about Prof. Mahim Sagar: www.drmahimsagar.net
Gain practical perspectives from leading professionals, academics and practitioners across branding, marketing, technology, retail, luxury, healthcare and more.
Build stronger brands. Strengthen your brand management capabilities. Take the next step in your brand management journey.